Every year, I attend at least one Perform Better Functional Training Summit. Every time I’m at one of these events, I think about how much fitness professionals could learn from the Perform Better company, so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our [...]
Physician Referrals If you want to set yourself apart from other fitness pros in your community, send a health and fitness report to your clients' physicians. This professional courtesy is designed to create a line of communication between the doctor and yourself – and as a bonus, it positions you as a credible resource for [...]
Every fitness professional knows the importance of generating referrals as it relates to business growth, so why do so many struggle to implement referral programs in their businesses? My guess is that they don’t set deadlines to implement what they know. So I’m going to set some deadlines for you. Here are 12 months worth [...]
As far as I’m concerned, referrals should be at the core of any good fitness pro's marketing system. The only problem is that using the same referral strategy over and over can get stale fast – so here are five ways you can keep the referrals coming in without sounding like a broken record. [...]
There are a number of considerations when trying to decide whether you are going to add an online component…so I wanted to help you decide if you should. Here are reasons to and no to go online…but I’ll start with the ‘reasons against’ so we don’t ignore them. Reasons Against Going Online: If you [...]
I was interviewed for AJ Mihrzad’s Podcast and I said that I thought the fastest growing segment of the fitness industry over the next 5-10 years would be Online Training. Yep…Online Training. Now, before you think that I’m saying your local business is going to start struggling…hear me out. I think you’ll see the opportunity [...]
