What’s the Value of One?

Meet our client, Christine. She's a middle-aged woman, single, and probably summed up as our "average" client. She works in banking, but not super high up, an average income. When I met with her for her orientation she was about as hesitant as they get. She had never stepped foot into a training gym, only [...]

By | 2018-05-26T14:43:35+00:00 February 21st, 2018|Ideal Business|0 Comments

Why Everyone is Wrong About Business Growth?

Pretty much everyone in the fitness and sports performance industry is wrong about how to approach growing their businesses. They work from the ‘outside back in’ and the result is a business that is bland and boring to the market regardless of how great things are once someone becomes a client. You may have fallen [...]

By | 2018-05-26T14:39:58+00:00 February 21st, 2018|Growth, Ideal Business|0 Comments

The Right Things to Automate

Automation seems to be a big topic these days. I’ve seen this in all industries but especially in fitness. And it makes sense. We’re all looking for that edge. The way to free up our time and not get bogged down with mindless tasks. The emergence of countless automating technologies and software make it even [...]

By | 2018-05-26T17:50:19+00:00 February 15th, 2018|Ideal Business|0 Comments

Be Different and Be Better

Back in my baseball coaching days I read a book by a famous football coach who had taken a job at a University with limited resources. He recognized that he couldn’t instantly do the same things his competition was doing better than they were doing it. With that in mind he knew that to beat [...]

By | 2018-05-26T18:02:05+00:00 February 13th, 2018|Ideal Business, Success|0 Comments

10 Ways We Fit Recognition & Appreciation Into Our System

There's been a large focus in 2018 on how Facebook is changing, and how that may impact how you generate leads. Lead generation will always be a part of our business, but it may be worth looking at spending more time on your existing clients, making their experience better, recognizing them, and appreciating them. Not [...]

By | 2018-05-26T18:18:37+00:00 January 31st, 2018|Culture, Ideal Business|0 Comments
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