When it comes to fitness sales there are a number of things that can help you achieve success. Below I listed the five concepts that are critical if you’re going to make the most of your efforts: 1. Sell To People Predisposed To Doing Business With You One of the biggest mistakes fitness pros [...]
Despite what you may think, fitness marketing isn’t anything you should feel uncomfortable with. It isn’t based on manipulation. If you like people and are good at what you do – fitness marketing using my approach is actually enjoyable. Fitness marketing is based on 3 things: 1. Connecting 2. Creating Value 3. Delivering Experience If [...]
With every passing day it seems like training businesses are starting to look more and more alike. Not so many years ago bootcamps & group based training businesses were unique. Now they’re everywhere. A few years ago offering monthly payments instead of blocks of sessions was rare. Now it’s common. Not too long ago you [...]
Not to sound like Mr. Fancy Pants but some cool things have been happening in my career lately. Just this past week, I was interviewed for a podcast that has over 80,000 listeners. My friend Sam asked me a great question. I was disappointed I didn’t think to reflect on it myself. She said, “How [...]
