Bobby Dattero is an owner and performance coach at Evolution Sports Performance in Easton, MA. He holds a Master’s degree in Strength and Conditioning and is CSCS certified. His areas of interest are sports performance and golf fitness.
Bobby started working at Revolution Sports Performance as an intern and then became a part-time coach in 2012. Three years later, he was able to purchase Revolution and today is inquiring about tailoring lead generation strategies.
Revolution is a sports performance gym so most of his clients are children that depend on their parents, and Bobby wants to know how to target both groups effectively. I remind him to just strip away the details of the tactic and understand the role that it plays in the business.
For example, by using a transformation challenge with a start and end date, you are able to showcase your program and the benefits your business has in a short period of time.You can do all of this while effectively using Facebook ads to target adults from their standpoint.
With Bobby seeing a lot of inconsistencies in the outcomes of his offerings, I suggest something that I use myself, which is an event checklist. Some examples of questions I ask myself are:
- Are you marketing 4 weeks out?
- Why are we running this event, and what is the goal?
- How old is the target market?
- How are we going to incentivize them to sign up early so we can staff the clinic?
- Is there a goal on the back end?
- How will you sell it?
It is very important to prepare and equip your clients to make a decision to step further into your business and what you have to offer.
When it comes to building relationships and getting leads, I urge Bobby to determine what relationships would serve him and his business better. For example, targeting scholastic sports wouldn’t make as much sense for him as building a strong relationship with something like a soccer organization.
There is only so much of you to go around – so make sure you are targeting people that give you the best return on your time!
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