Dustin Williams is the Owner and Head Personal Trainer for Precision Fitness. He has been involved in the fitness world for over eleven years and he began training prior to going to Northeastern State University, where he received a bachelor’s degree in Finance. After Dustin graduated and began work in the corporate setting, he lost focus on health and wellness, which in turn caused him to gain 40+ pounds. He realized he not only needed to change his habits, but that he also couldn’t imagine not helping others to do the same. He went back to school and received both his IBFA certification and is an NSCA Certified Strength & Conditioning Specialist. Now Dustin has lost 50 pounds and continues to focus on his nutritional education and knowledge. He has attended one of the most prestigious boot camp training sessions in Las Vegas, and has also trained with 4X Mr. Olympia, Jay Cutler. Dustin has currently been training clients full-time for over 9 years. He has also been studying functional neurology for the last 4 1/2 years. He believed that looking at the body from purely a bio-mechanical standpoint was making him miss the big picture with what clients truly needed. He believes this will give him a more complete system to help people “take the brakes” off their nervous system to perform better and eliminate pain.
In addition to personal training, Dustin is an Entertainment Reporter for The Arkansas CW Network. He is a current best-selling fitness co-author of the book titled “The Fit Formula”. He was also invited to go to Hollywood, CA to accept a Quilly award for his book making the Best Sellers list on Amazon.com. He has been featured on ABC, NBC, CBS, and FOX affiliates as well as Newsweek, Men’s Health, USA Today, Yahoo! Finance, and CNBC.com. He was also selected by Shape Magazine as one of the 50 Hottest Trainers of 2014. He has also won an Emmy Award for Executive Producing a film/documentary about a children’s orphanage in Acapulco. Most recently he was selected by the Arkansas Business Journal as a 40 Under 40 recipient for the state of Arkansas for 2016.
After working at a big box gym and realizing he wanted more, Dustin decided to open his own studio, Precision Fitness, group and personal training studio.
Dustin started his gym by offering large group trainings with some private training on the side, since then he has changed to offering small and large group trainings with not as much focus on one on one while still trying to personalize as best he can.
He realized that he had to be able to constantly evolve in what he was doing, or he would be left behind.
Dustin has recently made efforts to go online, and a roadblock he is hitting is being able to maintain focus on more than one project at a time. He admits that his planning and productivity is not at the high level that he wants or needs it to be at this time.
The truth is there are a few things that are responsibilities in our business that have to happen every week but we don’t necessarily treat them like responsibilities a lot of the time, we treat them like tasks.
Blocking time off and really looking at when you are the most productive during the day is key to having a successful, workable schedule. You have to know yourself well enough to what is going to actually work for you and you can’t really adopt somebody else’s schedule.
Blocking out time for lead generation when Dustin is not promoting or hosting challenges is something that he wants to focus more on. Email list building and promoting lead generation through newsletter or email geared to video can be a great way to do this. These tasks can all be easily done in 3 to 5 hours a week.
Post week reviews are something that is really going to help Dustin see his productivity levels and stay consistent with the content he wants to provide to his clients and potential clients.