Hard to imagine right? I realize this sounds a little archaic, but actually not too long ago, this was how things were done.
As modern fitness business owners, we have come to depend upon an entirely different set of tools to help our business grow. Things such as direct response websites and landing pages, email marketing and CRM systems are now integral parts of our service.
Take Facebook as a simple example. The fitness pros who figured out how to effectively use this platform years ago had it made.
You could run a few ads, at very low cost by the way, and fill your facility with prospects.
It was a LOT easier than it is today.
Now everyone is running Facebook ads, and it has become much more difficult to attract the right people through your doors.
Those of us who figure things like this out first – the “early adopters” they’re called – gain a huge financial advantage over their competitors.
Well…whether you realize or not, we’re at another one of those crossroads.
The fitness industry has seen some ground-shaking changes over time.