Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer in the Yellow Pages (remember those?) or at health fairs since both of my local businesses were in towns that [...]
When it comes right down to it, we want what our clients want…right? We want to escape the problems and challenges we have today and arrive at a place where we are able to do what we want, have what we want and feel like we want. And, at least for most people…when that journey [...]
I’ll start by warning you…this is probably going to offend a few people. I’m ok with that as I feel it needs to be said. We’ve bought the product on the late-night infomercial. We’ve become exactly what we caution our clients to avoid being… …the desperate, quick-fix seeker. Maybe not all of us, and hopefully [...]
Before you invest in any form of paid advertising there are some things you should do first. First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in the process? For me, most of my ads are designed to [...]
Effectively selling is one of the most common things that separate a successful business from an unsuccessful one. The good news is that selling is more in line with everything else that you do as a coach than you probably think. The best way to sell more is to make the sales process more [...]
We spend a lot of time on marketing, lead generation, and business growth strategies. And rightfully so, leads are one of the lifelines of our business. However, something I don't think we spend enough time on is the product itself. What do people see when they walk into your facility? What do they see when [...]
