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Ideal Business Show with Marc Zalmanoff

    Marc Zalmanoff is known as “The Fitness Ninja”, and since 2003 he’s been helping business professionals live happier, healthier lives through improved fitness and nutrition. Today Marc shares about his journey to becoming gym owner again, asking me what he should make his main focus as he makes this transition. He’s [...]

By | 2018-12-02T04:57:12+00:00 December 2nd, 2018|Ideal Business, Podcast|0 Comments

Ideal Business Show with Jonathan Suarez

  Jonathan Suarez has been training like an athlete for as long as he can remember, and he now shares his expertise in athletic performance with others through his training business. In this episode you’ll hear how Jonathan has relocated from Denver to the small town of Lamar, Colorado, and the challenges (and [...]

By | 2018-10-21T14:33:30+00:00 October 23rd, 2018|Ideal Business, Podcast|0 Comments

Ideal Business Show with Gary Deagle

Gary Deagle is the Owner of Coastal Strength & Fitness in Newport News, Virginia. He started his first business at the age of 25 and grew it into a local chain before selling and starting this new venture. Gary is someone who many might say already has an “ideal business”, but he embraces [...]

By | 2018-10-09T09:51:38+00:00 October 9th, 2018|Ideal Business, Podcast|0 Comments

The Ugly Truth About Fitness Marketing Part 6

Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing/ Part Two: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-2/ Part Three: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-3/ Part Four: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-4/ Part Five: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-5/ So, what can you do [...]

By | 2018-10-05T09:35:10+00:00 October 5th, 2018|Uncategorized|0 Comments

The Ugly Truth About Fitness Marketing [Part 4]

Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you have someone ‘self-identify’ as being interested in what you offer, the job [...]

By | 2018-10-03T10:03:08+00:00 October 3rd, 2018|Marketing and Sales|0 Comments
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