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Ideal Business Show with Gary Deagle

Gary Deagle is the Owner of Coastal Strength & Fitness in Newport News, Virginia. He started his first business at the age of 25 and grew it into a local chain before selling and starting this new venture. Gary is someone who many might say already has an “ideal business”, but he embraces [...]

By | 2018-10-09T09:51:38+00:00 October 9th, 2018|Ideal Business, Podcast|0 Comments

The Ugly Truth About Fitness Marketing Part 6

Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing/ Part Two: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-2/ Part Three: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-3/ Part Four: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-4/ Part Five: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-5/ So, what can you do [...]

By | 2018-10-05T09:35:10+00:00 October 5th, 2018|Uncategorized|0 Comments

The Ugly Truth About Fitness Marketing [Part 4]

Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you have someone ‘self-identify’ as being interested in what you offer, the job [...]

By | 2018-10-03T10:03:08+00:00 October 3rd, 2018|Marketing and Sales|0 Comments
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