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Ideal Business Show with Melanie Ash

  Melanie Ash is the owner of Fitness Evolution in Columbus Ohio, a small personal training studio focusing on a group setting of 4-6 people. She started in the industry doing one-on-one training after working for other commercial gyms. Melanie decided to open her own studio that provides a client experience that was [...]

By | 2018-12-15T11:04:17+00:00 December 19th, 2018|Ideal Business, Podcast|0 Comments

Ideal Business Show with Marc Zalmanoff

    Marc Zalmanoff is known as “The Fitness Ninja”, and since 2003 he’s been helping business professionals live happier, healthier lives through improved fitness and nutrition. Today Marc shares about his journey to becoming gym owner again, asking me what he should make his main focus as he makes this transition. He’s [...]

By | 2018-12-02T04:57:12+00:00 December 2nd, 2018|Ideal Business, Podcast|0 Comments

Ideal Business Show with Jonathan Suarez

  Jonathan Suarez has been training like an athlete for as long as he can remember, and he now shares his expertise in athletic performance with others through his training business. In this episode you’ll hear how Jonathan has relocated from Denver to the small town of Lamar, Colorado, and the challenges (and [...]

By | 2018-10-21T14:33:30+00:00 October 23rd, 2018|Ideal Business, Podcast|0 Comments

Ideal Business Show with Gary Deagle

Gary Deagle is the Owner of Coastal Strength & Fitness in Newport News, Virginia. He started his first business at the age of 25 and grew it into a local chain before selling and starting this new venture. Gary is someone who many might say already has an “ideal business”, but he embraces [...]

By | 2018-10-09T09:51:38+00:00 October 9th, 2018|Ideal Business, Podcast|0 Comments

The Ugly Truth About Fitness Marketing Part 6

Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing/ Part Two: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-2/ Part Three: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-3/ Part Four: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-4/ Part Five: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-5/ So, what can you do [...]

By | 2018-10-05T09:35:10+00:00 October 5th, 2018|Uncategorized|0 Comments
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