The Ugly Truth About Fitness Marketing [Part 4]

Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you have someone ‘self-identify’ as being interested in what you offer, the job [...]

By | 2018-10-03T10:03:08+00:00 October 3rd, 2018|Marketing and Sales|0 Comments

Before You Run Any Ad

Before you invest in any form of paid advertising there are some things you should do first.   First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in the process? For me, most of my ads are designed to [...]

By | 2018-05-25T19:07:45+00:00 March 28th, 2018|Marketing and Sales|1 Comment
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