A trainer came to me recently concerned about some of the competition in his area. He said something like… “I’ve worked so hard to build up my business and now Orange Theory opened up right by us. I can’t compete with their marketing budget.” I listened as this passionate professional vented his frustration. [...]
Hang out in sweats all day long... Listen to cool music all day long... Talk shop and change peoples lives... Life of a gym owner, right? That's part of it. But they don't tell you about the "other" stuff. Getting good at marketing, financial statement analysis, strategic planning, holding good meetings, putting out fires, and [...]
Lewis Howes is a New York Times bestselling author, with his most recent work being The Mask of Masculinity. He’s built a multi-million dollar online media company, speaks all over the world, and is an advisor for billion dollar brands. Lewis is the host of the School of Greatness podcast, which shares inspiring [...]
This is no fun but we all have to do it someday. About 3 weeks ago, I was forced to terminate 2 employees at the same time. It was tragic. Honestly, this is one of the hardest things I ever had to do and never done it before. So not having any experience did not [...]
When I first started my business I did something you might consider crazy. When I would sign someone up, it was always on an ongoing program. It didn’t matter if it was a free week trial or a 21 day front end offer (FAO). I would sit down with them and as part of the [...]
Lindsay Vastola - Show Notes Lindsay Vastola is the Founder & CEO of Body Project Fitness & Lifestyle/ PFP media. She transforms the lives of thousands of women via her highly successful independent boot camp, becoming a force in the rising tide professionalism of the industry. Lindsay was introduced to the gym [...]
