Everyone talks about retention, but how many people actually have systems in place to ensure they reap maximum reward from what should be the lifeblood of their businesses? 10%? Probably 10% at best. Most fitness business owners approach to retention is this: "If I'm getting my clients great results they won't leave." I don't think [...]
By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP One of my long-time clients, Darlene got a grim diagnosis about 2 years after we started personal training: she had breast cancer. She had gone through chemotherapy and radiation, and eventually, the cancer was gone, so everything was good. Well, maybe not quite everything. She was alive. [...]
By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP Meet Carole. She’s a 72-year-old client of ours, who works as a tour guide. Why did she start working with us? Her hip hurt. A lot. There was arthritis in both her hip, and knee (but to a lesser extent), and she didn’t like how it affected [...]
The Exercise Prescription for Lower Blood Pressure By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP As a fitness professional, you undoubtedly know how prevalent high blood pressure is, and you may even work with patients who have it. However, what is currently taught is simply how to avoid making it worse. And any improvements that [...]
Eric Giroux is the owner of Prime Fitness in Maryland. He has spent over 20 years in the fitness industry doing everything from personal fitness trainer, to a fitness director for big health clubs, to opening his own studio 7 years ago. Eric reveals that he struggles with finding the right kind [...]
By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP Meet George. He’s a 47-year-old sales associate at a health food store. He started working with me because he had high blood pressure. Really high. His average blood pressure was 154/103 when he started working with me. And it’s been that way since about 2006-2007. At the [...]
