LATEST NEWS
Ideal Business Show with Gary Deagle
Gary Deagle is the Owner of Coastal Strength & Fitness in Newport News, Virginia. He started his first business at the age of 25 and grew it into a local chain before selling [...]
The Ugly Truth About Fitness Marketing Part 6
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do [...]
The Ugly Truth About Fitness Marketing [Part 5]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. The Deliver Unit is what most of our businesses have been built on. If you’re like most of the [...]
The Ugly Truth About Fitness Marketing [Part 4]
Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also [...]
The Ugly Truth About Fitness Marketing [Part 3]
Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer [...]
The Ugly Truth About Fitness Marketing [Part 2]
When it comes right down to it, we want what our clients want…right? We want to escape the problems and challenges we have today and arrive at a place where we are able to do [...]