Who doesn’t want to have their ideal business? The problem is that most people may not even know what that is. To some, it’s working with clients on the floor; helping make a change in their lives. For them the criteria could be: Picking my ideal clients Working only the hours I want to Charging [...]

One of the first lessons I learned when I shifted my attention to growing my business through marketing efforts was the need to plant my flag in the ground.   Meaning, don’t try to be everything to everyone.   I needed to state up front who I was serving and why these folks needed to [...]