I wanted to share six steps that I feel like are necessary to marketing your business in a successful way. Because we do a lot of different things and it's easy for us as business owners to have too many irons in the fire or not really having a good understanding of exactly what [...]

Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. The Deliver Unit is what most of our businesses have been built on. If you’re like most of the people I work with, you’re better than most at getting results for your clients and that was a driver for [...]

Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you have someone ‘self-identify’ as being interested in what you offer, the job [...]