One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, the better question is: “What didn’t I do in the past [...]
When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 hidden fitness marketing tactics that will help you grow your business in a hurry. […]
Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and [...]
Every year, I attend at least one Perform Better Functional Training Summit. Every time I’m at one of these events, I think about how much fitness professionals could learn from the Perform Better company, so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our [...]
Physician Referrals If you want to set yourself apart from other fitness pros in your community, send a health and fitness report to your clients' physicians. This professional courtesy is designed to create a line of communication between the doctor and yourself – and as a bonus, it positions you as a credible resource for [...]
Every fitness professional knows the importance of generating referrals as it relates to business growth, so why do so many struggle to implement referral programs in their businesses? My guess is that they don’t set deadlines to implement what they know. So I’m going to set some deadlines for you. Here are 12 months worth [...]
