BLOG 2017-09-02T22:19:30+00:00

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The Ugly Truth About Fitness Marketing [Part 3]

Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer [...]

The Ugly Truth About Fitness Marketing [Part 1]

I’ll start by warning you…this is probably going to offend a few people. I’m ok with that as I feel it needs to be said. We’ve bought the product on the late-night infomercial. We’ve become [...]

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