I believe that it’s best if you take an ‘Interval Approach to Marketing’ (yes, I made that phrase up a while back). You sprint for a few weeks - then you go at a more manageable pace for a while. So what’s that more manageable pace look like? For me it would center around 2 [...]
In this special episode, I'm interviewed by my friend and colleague Justin Yule. We discuss my beginnings, and how I got to where I am today, which has allowed me to build my ideal business. I was a “sports guy” as far back as I can remember. I played a variety of sports, [...]
Justin Yule – Show Notes Justin Yule is the President & Chief Fitness Officer of The Transformation Club in Chanhassen, MN. He also serves fitness professionals worldwide as a business coach and the content manager of the Virtual Fitness Mastermind. Justin holds a Bachelor of Science in Physical Education with a Concentration in Adult [...]
One of the biggest mistakes I see fitness entrepreneurs make is getting in the habit of doing what everyone else in their market does. Everyone runs group training and sells it for $129 per month. Me too. Everyone runs a one-size-fits-all FB ad. Me too. Everyone has month to month memberships. Me too. This is [...]
Wil Fleming – Show Notes Wil Fleming started Force Fitness over 8 years ago. In the time since opening the doors he and his team have helped thousands of clients lose tens of thousands of pounds, and of the 1000’s of athletes they have worked with, nearly 200 athletes have moved on to [...]
Dale King – Show Notes Dale King is the proud owner of PSKC, President of Team Some Assembly Required and co-owner of Doc Spartan. He holds Crossfit Level 1, USAW Olympic Lifting, and many other certifications related to fitness. According to Dale, his passion for fitness all started when he had gotten out [...]
