1.Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was bad, would any amount of advertising [...]
Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values. Your Brand Your brand [...]
The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes: Route One: They avoid any consistent marketing efforts. They only market when they’re in dire need of clients or when something falls in their lap [...]
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, the better question is: “What didn’t I do in the past [...]
When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 hidden fitness marketing tactics that will help you grow your business in a hurry. […]
Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and [...]
