Gary Deagle is the Owner of Coastal Strength & Fitness in Newport News, Virginia. He started his first business at the age of 25 and grew it into a local chain before selling and starting this new venture. Gary is someone who many might say already has an “ideal business”, but he embraces [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. We’ve covered 5 Parts of what’s wrong with the current state of fitness marketing and how you can do better. You can review here: Part One: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing/ Part Two: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-2/ Part Three: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-3/ Part Four: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-4/ Part Five: http://fitnessbusinessinstitute.com/the-ugly-truth-about-fitness-marketing-part-5/ So, what can you do [...]
Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. The Deliver Unit is what most of our businesses have been built on. If you’re like most of the people I work with, you’re better than most at getting results for your clients and that was a driver for [...]
Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once you have someone ‘self-identify’ as being interested in what you offer, the job [...]
Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer in the Yellow Pages (remember those?) or at health fairs since both of my local businesses were in towns that [...]
When it comes right down to it, we want what our clients want…right? We want to escape the problems and challenges we have today and arrive at a place where we are able to do what we want, have what we want and feel like we want. And, at least for most people…when that journey [...]
