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14 Surefire Ways to Grow Your Fitness Business
1.Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It [...]
Making Your Fitness Business Viral in Four Steps
Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve [...]
The Key to Better Marketing
The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes: Route One: They avoid any [...]
Marketing Without Spending a Fortune
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I [...]
7 Hidden Fitness Marketing Tactics
When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 [...]
3 Fitness Sales Keys to Remember
Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know [...]