I thought I'd share a few random thoughts about business growth with you. Here goes: Growth *should* mean better...not just bigger. At the launch of a new business you're going to have to focus on becoming profitable so you can't be as picky with some things as you'd like. You're going to have to 'grind' [...]
No matter what industry you’re in, problems create opportunities. Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired. Wal-Mart grew like crazy because retailers ignored markets outside the big cities. If most of the fitness industry is going to ignore the problems at hand, then [...]
If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August Step 1: Ask every current client for the names and contact information [...]
1.Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was bad, would any amount of advertising [...]
Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values. Your Brand Your brand [...]
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, the better question is: “What didn’t I do in the past [...]
