One of my most memorable coaching calls came with a fitness pro who was seeking some specific advice on growing his business. I gave him what I consider to be the best advice that I can give someone, but it comes with a disclaimer. You see, this is also advice that I’m hesitant to give [...]
If you want to grow your fitness business, you must spend some time working ON it along with all the time you spend working IN it. A lot of this boils down to time management, but it’s not only about saving time… …it’s about making your time more valuable. The way you make your time [...]
If you’re like most trainers or coaches – between training clients and managing your business you are likely working 50, 60, or maybe even 70 hours a week or more. The problem with most fitness professionals is not a lack of willingness to put in long hours and work hard. It’s the way they [...]
I want to give you a great tip I picked up at the Dan Kennedy Super Conference from Dan Kennedy himself. He said, “Most times you can jump to the top of any industry simply by doing everything the opposite of your competition.” I think back to launching our personal training business and [...]
No matter what industry you’re in, problems create opportunities. Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired. Wal-Mart grew like crazy because retailers ignored markets outside the big cities. If most of the fitness industry is going to ignore the problems at hand, then [...]
If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August Step 1: Ask every current client for the names and contact information [...]
