Marketing. It’s still something that most fitness entrepreneurs tolerate rather than enjoy. But I think they feel this way because they view marketing as something dramatically different than what they’re already doing with their clients. It’s not. Let me tell you how I approach marketing because I think this will help you. But [...]
I had the good fortune to recently do an interview with Martin Rooney from Training For Warriors. You can listen to the recording of the interview here: Interview with Martin Rooney Training For Warriors has opened enrollment for their Online Certification for the final time in 2015. It closes this week so check it out [...]
Who doesn’t want to have their ideal business? The problem is that most people may not even know what that is. To some, it’s working with clients on the floor; helping make a change in their lives. For them the criteria could be: Picking my ideal clients Working only the hours I want to Charging [...]
I learned a long time ago as a coach that the people you are coaching are not all the same and don’t all thrive by approaching things the same way. Some really need the motivation. Others thrive due to the accountability. Still others excel because of the structured programming. Viewed a different way, some of [...]
Here are several templates you can use for greeting cards to build relationships, generate referrals and grow your business. You can use a service like Send Out Cards (easier) or you can handwrite your own cards (more personal) and start to reap the benefit of blending direct mail in with your online relationship marketing efforts. [...]
If you want to get more training clients, the easiest and most effective way is to get them into a Success Session where you can build rapport, discover what their goals are, why they’ve yet to reach them and then share how you can be the ideal solution to finally get the prospective client the [...]
