If you’re reading this, chances are you either own a fitness business, or you have dreams to someday. Good for you! Famed business guru Dan Kennedy has said for years that you need one core competency to make you valuable in the marketplace. For me, personally, that core competency is coaching. […]
One of the first lessons I learned when I shifted my attention to growing my business through marketing efforts was the need to plant my flag in the ground. Meaning, don’t try to be everything to everyone. I needed to state up front who I was serving and why these folks needed to [...]
How To Start Generating A Flood Of Fitness Referrals Referrals are easily the most preferred source of new business for fitness professionals for a number of reasons ranging from the ease of moving a referred prospect through the sales process into becoming a client to the basic fact that referrals become better quality clients. They [...]
