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The Right Way to Run a Business
Every year, I attend at least one Perform Better Functional Training Summit. Every time I’m at one of these events, I think about how much fitness professionals could learn from the Perform Better company, so [...]
3 Killer Referral Strategies
Physician Referrals If you want to set yourself apart from other fitness pros in your community, send a health and fitness report to your clients' physicians. This professional courtesy is designed to create a line [...]
12 Months of Fitness Referrals
Every fitness professional knows the importance of generating referrals as it relates to business growth, so why do so many struggle to implement referral programs in their businesses? My guess is that they don’t set [...]
5 Proven Fitness Referral Strategies
As far as I’m concerned, referrals should be at the core of any good fitness pro's marketing system. The only problem is that using the same referral strategy over and over can get stale fast [...]
The BIG Balancing Act
One of the biggest challenges I see fitness entrepreneurs face is what I call the BIG Balancing Act. Balancing today’s needs with their long-term vision and goals. Let’s assume I’m talking about you for a [...]
The Truth About Building an Ideal Business
I often get questions from entrepreneurs about building their Ideal Businesses. They’ve usually had someone tell them that it was a fantasy…that they should settle for having what I’d consider a pretty mediocre business. So [...]