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Your Marketing Superpower
Marketing. It’s still something that most fitness entrepreneurs tolerate rather than enjoy. But I think they feel this way because they view marketing as something dramatically different than what they’re already doing with their [...]
Training for Warriors: An Interview with Martin Rooney
I had the good fortune to recently do an interview with Martin Rooney from Training For Warriors. You can listen to the recording of the interview here: Interview with Martin Rooney Training For Warriors has [...]
Specificity is the Key to Success
Who doesn’t want to have their ideal business? The problem is that most people may not even know what that is. To some, it’s working with clients on the floor; helping make a change in [...]
Your Clients Are Not All the Same
I learned a long time ago as a coach that the people you are coaching are not all the same and don’t all thrive by approaching things the same way. Some really need the motivation. [...]
Fitness Business Greeting Cards Template
Here are several templates you can use for greeting cards to build relationships, generate referrals and grow your business. You can use a service like Send Out Cards (easier) or you can handwrite your own [...]
Four Day Email Sequence Promoting Your Success Session
If you want to get more training clients, the easiest and most effective way is to get them into a Success Session where you can build rapport, discover what their goals are, why they’ve yet [...]