Sometimes becoming better at sales is not about the presentation. Sometimes it’s not about the offer. Sometimes it’s about you. When I first transitioned from being a baseball coach to working in the fitness industry I really struggled with selling. Actually, I was pretty pathetic. In fact, I only generated any sales at all by [...]
When I first started my business I did something you might consider crazy. When I would sign someone up, it was always on an ongoing program. It didn’t matter if it was a free week trial or a 21 day front end offer (FAO). I would sit down with them and as part of the [...]
It's probably the most common question we hear from fellow fitness professionals… "How do I get more leads?" Let me start with this.... How many of you have packed gyms right now? If you work with the general population, particularly more female-based, your gym is probably mobbed right now. The kids are back [...]
I believe that it’s best if you take an ‘Interval Approach to Marketing’ (yes, I made that phrase up a while back). You sprint for a few weeks - then you go at a more manageable pace for a while. So what’s that more manageable pace look like? For me it would center around 2 [...]
If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August Step 1: Ask every current client for the names and contact information [...]
The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes: Route One: They avoid any consistent marketing efforts. They only market when they’re in dire need of clients or when something falls in their lap [...]
